Modern Shade, located in Austin Texas, is committed to manufacturing the highest quality shade structures and back them with an industry leading warranty at competitive prices. We treat each customer as though they are our only customer, and we strive to exceed their expectations with outstanding service and exceptional products.
President & CEO
I co-founded Modern Shade on November 30, 2009 and had it not been for all my life lessons along the way, I would not be where I am today.
After graduating from Texas Tech University in 1994 with a business degree I began my career in the energy sector trading natural gas and power.
It took less than 10 years at three different companies before I decided to leave the corporate world and become an entrepreneur.
Owning a business is not for everyone and I’ve had my share of ups and downs. Through all the struggles I wouldn’t go back and change my path because it’s only through hardships that our faith is truly tested, and I can honestly say God does answer prayers. It just may not be in the way we had envisioned, but He is always there.
Along with my beautiful wife Crystal we are blessed with a blended family of 5 amazing kids and a German Shepherd who is the center of our attention.
Besides Crystal taking such great care of us at home she somehow finds the time to maintain a successful career as a mortgage loan officer.
When I’m not working with my Modern Shade family at the factory, I enjoy spending time with my other family, camping, fishing, hunting, golfing and supporting all of our kids’ other activities.
Today, I live for Jesus Christ and although I never push my faith on anyone, I am not ashamed of Him who gave me life and brought me out of darkness.
Romans 8:28 And we know that in all things God works for the good of those who love him, who[a] have been called according to his purpose.
John 3:16 For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.
Prior to joining Modern Shade, I have been in the shade industry for 15 years and for most of those years I have been a competitor of Modern Shade.
I believe this prospective gives a unique opportunity to easily put myself in my customer’s shoes to help provide the best customer support I can.
I can honestly say I have always liked Modern Shade’s quality and integrity they have consistently shown within this small industry. Now, I’m excited to say, I’m blessed and fortunate enough to become a Modern Shade team member!
My wonderful wife Dawn (who has put up with me for 33 years) and I have 3 great adult children, our eldest daughter, Lindsey is an Occupational Therapist in the Dallas, Texas area and is engaged to be married in October 2020 to a wonderful young man named Eric.
Our son Mitchell lives in Fort Worth, Texas with his beautiful and smart wife Justine, who were married in October 2019. Mitchstine as we call them for short, are proud parents of 2 Chihuahuas (Toffee & Oliver).
Our youngest daughter, Leah is a Senior at St. Edward’s University in Austin, Texas. She followed in her brother and sister-in-law’s footsteps and is the proud parent of Daisy (who is a Chihuahua as well). Dawn likes to refer to the 3 Chihuahuas as our “Grand Puppies”.
Dawn and I have 2 Cats (Charlie and Bootsie) that are 12 years old in human years, which equates to 65 in cat years. Char and Boo have ruled the house for most of those 12 years.
Now that Leah and Daisy have moved in with Dawn and I, Daisy has been working hard to become buddies with Char & Boo and while she is making progress, it is hard to teach old cats new tricks.
Fun fact: The first 2 years of a cat’s life are roughly equal to the first 25 years of a human’s and starting in their 3rd year, each additional year is around 4 human years.
When I’m not helping customers with their shade structure needs, I enjoy golf and hanging out on Lake Travis with friends and family.
There is only one thing better than having my own boat and that is having a good friend that has a boat! Thanks for all the good times on the lake Joe!!!
I’ve been married to a wonderful woman for the past 20 years. She’s also an incredible mother that cares about her family and is very supportive in everything we do.
We have two wonderful teens; my son is 16 and my daughter is 14 years old. They’re very good kids and consider myself very lucky to be their dad. This year they both received their black belt in Taekwondo after seven years of training.
We enjoy family movie nights at our home, backyard BBQ’s and going out to movie theaters, arcades, theme parks, fishing, and generally spending time together.
We have a 4-month-old cat named Camilo, he’s become a very special member of the family, he’s a very loving cat and loves to take naps in my bed.
I can say that I truly love being part of the Modern Shade family!
This business approach has effectively promoted my growth, product knowledge and customer relations. I really enjoy working with our dealers on their wide variety of shade projects, especially partnering with them on their unique jobs that require thinking outside the box and creating a special design that would best suit their application.
My beautiful wife Haley and I have been married for 5 years and we have a terrific son, Maverick who is 2 years old and has more energy than I could ever imagine having. Maverick loves riding his bike, reading books, and PJ Masks. Somehow Haley finds the time to take great care of Maverick and me while working full-time as an event coordinator with an interior design magazine.
We really like to take family camping trips and just hang out together. I enjoy Major League Baseball, exercising and binge-watching shows on Netflix. We have two dogs, Fancy & Bronx. Fancy is a Yorkie/Schnauzer mix and Bronx is a German Shepherd. Both of them love attention and their favorite thing to do is chase squirrels. I’m not sure what they would do if they ever caught one, but I think it is the chase they enjoy.
All Modern Shade designs are proprietary and have been engineered to meet specific load requirements. Modern Shade LLC creates shade options for each and every customer project with products that do not require heavy maintenance. Our structures provide an open feel that cools the air by as much as 25 degrees and blocks up to 97% of harmful UV rays.
Exceptional Customer Service
Our top of the line products combined with our firm belief in impeccable customer service are what makes doing business with us an exceptional experience. Modern Shade representatives are 100% committed to providing each customer with the very best customer care on every order. There is always a live person you can speak with during business hours. We are responsive and always here to help!
Because We Care
We can ship anywhere in the continental United States and all of our shipments are fast, reliable and backed by insurance. When comparing Modern Shade products to the competition it’s important to know what you’re buying. When you buy Modern Shade you get a manufacturer who is committed to each detail necessary during manufacturing and shipping.